"Maybe you can use (a stiff) insert. If it's an advertising insert, it pays for itself. If it's not, it just makes the paper heavier and costs more to mail anyway," said Tres Williams of the Arkansas Press Association.
“This is an innovative way to have a direct relationship with non-subscribers. There is a segment of the market that does not want a complete newspaper but does want the advertising and coupons. And there are a number of advertisers who are very interested in expanding their reach in selected areas. We put all that together with StribExpress, and everybody wins.”
The flavor of the publication is still 100% local content of local interest. Traditionally, The Paper newsroom content was created allowing for a similar amount of "editorial news latitude" as our paid daily, The Register-Mail is newsroom edited now. We have instituted some exciting changes that enhance KCN editorial content and depth of readership.
Answering both advertiser and reader feed back, KCN now offers in every issue, re-occurring local community profiles and great photography. At the top of each page, we have bannered each page with titles for specific newsroom content on, "Know Your Neighbors" (front page profile), a reader submitted photos page, "What's Happening" (calender of local events and weekly featured event), "Voices" (local submitted content), "Schools", "Good Works", "Military and Veterans", "Seniors", "Youth Sports", of course about 3.5 pages of classifieds. and additional paid ad/editorial space as needed.
With only a couple of weekly issues out, we definitely hit a home run with our advertisers and readers! Realistically, The Paper customarily ran 12-16 pages as a rule, based on approximately a 50/50 ad to content ratio. KCN is running twice the size (24-28) pages, at the same ad to content ratio formula. Weekly preprints from our national, regional and local clients are strong, KCN is are grateful to have an excellent preprint base.
Distribution foot print is the exact same as The Paper was, approximately 21500 printed and delivered to every city and rural household in Knox County, select rack and business locations at many city and rural locations.
Distribution methods: KCN is uniquely distributed on Wednesdays of every week. With Register-Mail carriers and motor routes already delivering to R-M to subscribers, approximately 9000 copies of The Paper and now also 9000 copies of KCN are inserted into the R-M for carrier/motor delivery on Wednesday to R-M subscribers, city and rural. The remaining 13500 copies of KCN are distributed to (Register-Mail/KCN) carriers who deliver in the City of Galesburg and to 14 "out of Galesburg" incorporated villages and racks. KCN is simultaneously mailed to rural addresses. With printing every Monday morning, all copies of KCN arrive to our readership on Wednesday each week.
Preprints: With our efficient distribution, KCN "zoning options" revolve around The Register-Mails' carrier and motor route zone options. At present, those Register-Mail carrier/motor routes are in revision with finalization and publication of those options scheduled for mid September. Rest assured that at present and thereon, all preprints from every advertiser are being delivered to your clients, as specified in all insertion orders.
LOS ANGELES, California – September 1, 2010 – CIPS Marketing has signed with the North County Times to distribute its newly launched weekly “Sunday Select” advertising program.
Mark Henschen, Circulation Director at the North County Times, said “The North County Times eagerly sought out CIPS to take on our ‘Sunday Select’ delivery ... this is in no small part due to the solid performance of CIPS with the delivery of our Friday ‘NCT WEEKLY’ product. CIPS is high quality with low costs ... a winner in these difficult economic times!”
Pete Friedrich, Operations Vice President at CIPS, said “We are honored to be selected by the North County Times for this important launch. Be it a traditional TMC distribution or a more targeted subscriber-based program like ‘Sunday Select’, CIPS simply builds the best operations in the industry. That’s just the fact”.
Drawing on more than 25 years of quality TMC distribution, CIPS is the most reliable and cost-effective distribution partner in the newspaper industry, now distributing to nearly 6 million packages per week - unprecedented in the industry. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, including the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.
