Thursday, August 12, 2010
Observer Dispatch Merges / Closes Pennysaver Editions
The Observer Dispatch (Utica, NY) merged four of its existing Pennysaver editions into the new Utica & Suburbs Pennysaver, effective July 22, 2010. The affected editions were the Utica Pennysaver, New Hartford Pennysaver, Clinton Riverside Pennysaver and Whitesboro Pennysaver. The Utica & Suburbs Pennsyaver is expended to cover over 34,000 households via direct mail.
The Observer Dispatch also discontinued publishing of the North Country Pennysaver, effective July 8th, 2010. That area now remains uncovered by the pennysaver group.