Wednesday, January 6, 2010

Bakersfield Californian changes TMC

Beginning with the Sunday, February 7th 2010 delivery, the Bakersfield Californian is changing its TMC program. It will be eliminating The Shopper and all pre-printed inserts will now be inserted into The Voice.

The Voice will be the wrap for all pre-printed inserts and it will contain no editorial but offering various additional advertising opportunities.

The Voice will encompass all previous zip code areas currently covered by the Shopper and the Voice combo. It will continue to be delivered on Sunday-Monday by carriers and the same zip code zoning will be available.

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