Thursday, November 4, 2010
Newsprint Price Increases 22% in 2010
Newsprint prices have increased 22% in 2010 per a recent article by Philip M. Stone in Follow the Media. This should continue to create an interesting set of negotiations in print advertising, as the newspapers historically have always passed those costs directly on to the advertiser. Yet, in today's era, where many advertisers are starting to seriously question the ROI of print advertising, lowering the cost of print advertising is all that is accepted.