La Prensa to Expand Distribution

The Riverside Press Enterprise has announced that effective August 1, 2010, it Hispanic publication La Prensa will be increasing its circulation.

• August 1 – San Dimas, Covina, West Covina, Chino and Ontario, additional 10,000 distribution or 74,000 total

• September 15 – Moreno Valley, Perris, Hemet and San Jacinto, additional 10,000 distribution or 84,000 total

• November 1 – Banning, Temecula, Lake Elsinore, San Bernardino and Fontana, additional 10,000 distribution or 94,000 total

• December 15 – Riverside and Rubidoux -10,000

By December 15th we will be distributing 104,000+ copies of La Prensa in this market.

On July 2, 2010, the USA Today Weekend Edition started to distribute with La Prensa, to the entire circulation foot print.

If you are current distributing preprints with La Prensa, please remember to add the additional copies to your August Print schedule. Updated quantities per zone are below, provided by Faye E Sadlon-DiFilippo, Major Accounts Manager of LaPrensa. 

La Prensa Growth Schedule

August 1, 2010
Zone 1 9,423
Zone 2 15,650
Zone 3 8565
Zone 4 10132
Zone 5 9080
Zone 6 13403
Zone 7 9891

TOTAL 76,144

September 15, 2010
Zone 1 9423
Zone 2 15650
Zone 3 8565
Zone 4 10132
Zone 5 14080
Zone 6 13403
Zone 7 12891

TOTAL 84,144

November 1, 2010
Zone 1 9423
Zone 2 15650
Zone 3 11065
Zone 4 12632
Zone 5 16080
Zone 6 13403
Zone 7 15891

TOTAL 94,144

December 1, 2010
Zone 1 9423
Zone 2 15650
Zone 3 11065
Zone 4 12632
Zone 5 16080
Zone 6 23403
Zone 7 15891

TOTAL 104,144