Showing posts with label Minneapolis Star Tribune. Show all posts
Showing posts with label Minneapolis Star Tribune. Show all posts

Wednesday, September 8, 2010

Minneapolis Star-Tribune Launches Sunday Opt-In Program

The Minneapolis Star-Tribune has announced that they are launching a Sunday opt-in program for non-subscribers called the StribExpress, per an announcement in Editor & Publisher.  This is a variation of the Sunday Select program initiated by other publications across the country.

The StribExpress will launch this Sunday, September 12th, 2010, with an distribution of 20,000.  Per Star-Tribune Chief Revenue Officer Jeff Griffing:

“This is an innovative way to have a direct relationship with non-subscribers.  There is a segment of the market that does not want a complete newspaper but does want the advertising and coupons. And there are a number of advertisers who are very interested in expanding their reach in selected areas. We put all that together with StribExpress, and everybody wins.”
The Star-Tribune already has a total market saturation product called the Twin Cities Values (TCV), that is delivered to non-subscribers of the paid paper.  Those individuals who have signed up for the StribExpress will be treated as subscribers, and not receive the TCV.
 
In our opinion the ability to remove the duplication from the TCV, and ensuring that the StribExpress is requested by the recipient, does greatly increase the value of this new program offering; you are reaching consumers who specifically want the inserts/coupons.  It would seem to also indicate that if you are buying the TCV right now, you may need to start incorporating the StribExpress into your plan, as you may lose those individuals.  Perhaps the Star-Tribune has a plan in place to cover that.

Tuesday, December 15, 2009

Minneapolis Star Tribune emerges from bankruptcy - September 28, 2009

The Minneapolis Star Tribune emerged from bankruptcy protection today with its main lenders becoming the new owners and its debt slashed by 80 percent.

Out from Chapter 11, the Star Tribune can now make decisions without a judge's supervision, as Minnesota's largest newspaper and the nation's 14th largest on weekdays tries to ride out an advertising drought and boost revenue in print and online.

The move was largely expected after a federal bankruptcy judge in New York approved the Star Tribune's reorganization plan Sept. 17. The newspaper had filed for bankruptcy protection eight months earlier, saddled by debt from Avista Capital Partners' 2007 purchase of the newspaper from the McClatchy Co.

New board Chairman Michael Sweeney said today was "the first day of a new beginning" as the 142-year-old newspaper got "a new lease on our future."

Friday, April 3, 2009

Minneapolis Star Tribune Bankruptcy

By DAVID PHELPS, Star Tribune

Date: January 16, 2009


The Star Tribune, saddled with high debt and a sharp decline in print advertising, filed a Chapter 11 bankruptcy petition Thursday night.

Minnesota's largest newspaper will try to use bankruptcy to restructure its debt and lower its labor costs.

Chris Harte, the paper's publisher, said the filing would have no impact on home delivery, advertising, newsgathering or any other aspects of the paper's operations.

"We intend to use the Chapter 11 process to make this great Twin Cities institution stronger, leaner and more efficient so that it is well positioned to benefit when economic conditions begin to improve," Harte said in a statement.

The filing, which was made with the U.S. Bankruptcy Court in the southern district of New York, had been expected for months. It follows several missed payments to the paper's lenders, and it comes less than two years after a private equity group, New York-based Avista Capital Partners, bought the paper for $530 million.

In its filing, the newspaper listed assets of $493.2 million and liabilities of $661.1 million.

Like most newspapers, the Star Tribune has experienced a sharp decline in print advertising. Its earnings before interest, taxes and debt payments were about $26 million in 2008, down from about $59 million in 2007 and $115 million in 2004.

The Star Tribune, with Sunday circulation of 552,000, is the 10th-largest Sunday newspaper in the U.S. Its daily circulation of 334,000 makes it the 15th-largest daily based on circulation. The paper's website, StarTribune.com, averaged 76 million page views per month during the past six months, placing it among the top 10 newspaper websites in the nation.

It is the second major newspaper publisher to file for bankruptcy protection. The Tribune Co., publisher of the Chicago Tribune, Los Angeles Time and Baltimore Sun among other publications and television stations, filed for bankruptcy in early December, burdened by $13 billion in debt and the same deteriorating advertising environment plaguing the Star Tribune.

The Star Tribune may not be the last to go that route, said Alan Mutter, a Silicon Valley-based analyst and former newspaper executive.

"We're in a period of sustained pain for the newspaper business," Mutter said. "The employment ad business has been melting away since 2000. Automotive has been falling apart for the last couple of years. And I don't even have to explain about real estate."

Hearst Corp., owner of the Seattle Post-Intelligencer, last week said it would close the 146-year-old paper if no buyer could be found in the coming months. Shares of the McClatchy Co., which sold the Star Tribune to Avista, have fallen 98 percent since the sale was announced, and the company has been trying to raise money by selling the land near the Miami Herald.

Total annual revenue at the Star Tribune peaked in 2000 at $400 million; by 2007 it was less than $300 million.

Over the past two years, Star Tribune management made several efforts to cut costs, mainly by reducing the workforce and renegotiating new cost-cutting contracts with its unions, which represent nearly two-thirds of the company's 1,405 full-time employee positions. Since 2007, the company said it had achieved cost reductions of $50 million through reduced news pages, attrition, layoffs, voluntary buyouts and other expense reductions. According to the company's filing, the workforce reduction amounts to 610 full-time employees.

In July, the Newspaper Guild, the union representing newsroom workers, agreed to a three-year contract that saved an estimated $2.5 million a year. But other unions refused to agree to new contracts.

In early December, however, Harte asked the unions for another $20 million in cost reductions and said he intended to impose $10 million in additional savings elsewhere in the company. Those negotiations resulted in no new agreements, however.

Graydon Royce, co-chair of the Star Tribune unit of the Newspaper Guild, said the union remained "committed to the future and the survival of the paper."

"It's unfortunate that a New York-based private equity company has put the Twin Cities largest source of news and information at risk," said Royce, a 29-year veteran and one of the newspaper's fine-arts writers.

Court documents indicate that two Avista investment funds own 96 percent of the equity in the Star Tribune, with Harte, through a family trust, owning the balance.

But that ownership structure is likely to change by the time the company emerges from bankruptcy. In a restructuring, a company's lenders often convert some or all of their debt to equity in the company. In that process, the existing owners often see their equity reduced or eliminated.

Bankruptcy protection is a calculated risk, experts say. If all the interested parties can find common ground, the company can survive. But sacrifices, from pay cuts to revised loan terms, are likely required.

"They need a new capital structure. They need a plan of how the company is going to pay off debts and obtain financing," said Gregory Duhl, a law professor who teaches bankruptcy at William Mitchell College of Law.