Friday, July 15, 2011
Philadelphia Daily News to Cease Preprint Insertion
The Philadelphia Daily News has informed its customers that it no longer will insert preprints into its product effective October 1st, 2011. The Daily News provided cost efficiencies as the problem, as they were no longer able to make it profitable enough to continue.
The Daily News feels it is still a robust ROP advertising product with a strong, loyal reader, but does not have enough insert revenue to justify the cost of inserting.