Monday, April 4, 2011
Savings Spree Launched
The Savings Spree was launched in March 2011. This is a new opt-in shopper program coordinated between four different Philadelphia newspaper companies to cover the Philadelphia market. The Savings Spree includes efforts from the owners of the Philadelphia Inquirer, Bucks County Courier Times, Burlington County Times, Cherry Hill Courier Post, Delaware County Daily Times, Doylestown Intelligencer, Lansdale Reporter, Norristown Times Herald, Pottstown Mercury, West Chester Daily Local News and Wilmington News Journal.
The launch is four phase, with Phase I having approximately 158,000 distribution. Phase II will be later this summer, with an expected additional distribution of 75k to 125k.