The Times and Orange County Register will together launch a weekly advertising supplement to be distributed in both papers. The supplement, OCSaver/Local Values, will be inserted into the Friday editions of the newspapers that will go to subscribers in Orange County beginning Aug. 28, said representatives of the Los Angeles Times Media Group and Orange County Register Communications on Tuesday.
In addition, the supplement will be distributed in the Register's 25 community newspapers and in The Times' Spanish-language newspaper Hoy Fin de Semana.
In some areas of the county, households that do not subscribe to The Times or Register will receive the supplement by mail."The combined OCSaver/Local Values distribution program will have access to nearly 1 million Orange County households," said Terry Horne, publisher of the Register, in a statement.
Eddy Hartenstein, publisher of The Times, said the venture by the two newspaper companies will be "harnessing the unparalleled reach of our distribution systems."