Bakersfield Californian Moves TMC to CIPS

The Bakersfield Californian has announced it is moving its TMC program distribution to CIPS Marketing effective January 2011.  The Californian had changed its TMC product back in February 2010.

Bakersfield Californian changes TMC

Beginning with the Sunday, February 7th 2010 delivery, the Bakersfield Californian is changing its TMC program. It will be eliminating The Shopper and all pre-printed inserts will now be inserted into The Voice.

The Voice will be the wrap for all pre-printed inserts and it will contain no editorial but offering various additional advertising opportunities.

The Voice will encompass all previous zip code areas currently covered by the Shopper and the Voice combo. It will continue to be delivered on Sunday-Monday by carriers and the same zip code zoning will be available.

Bakersfield Californian Goes Tab Size for Weekdays

The Bakersfield Californian has announced that it plans to re-launch its weekday publication to a tab size format, effective August 17th (today). The Saturday and Sunday editions will remain a broadsheet format, though they will be redesigned to have a similar look and feel with the weekday edition.