The Bend Bulletin reported a 34.3% increase on weekday circulation from one year ago, along with a 32.5% increase on Sunday distribution, per the latest ABC FAS-FAX report.
The increase is due to an aggressive marketing campaign coupled with strong promotions to the paid e-edition of the newspaper, per Keith Foutz, corporate circulation and operations director. ABC is also allowing the Bend Bulletin to count those paid newspaper subscribers who also get the the paid e-edition, something that was not permitted before.
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